Our company

Go to Market Solution LLC is a company established with the objective of providing our clients with the cutting-edge tools to win in the Puerto Rico and Caribbean regions. Our collaborative model has over 30 years of experience in Consumer Products Companies, International Account Management and Brand Development with the goal of growing sales and profitability for all stake holders. All this leveraged by state-of-the-art technology, data management and experience.

Our 3 Pillars for Success

Improve Execution

In a constrained market like
Puerto Rico, best-in-class execution is the differentiating factor that drives sales and financial results.

We close the gap between strategy and what happens on the shelf.

Coverage and Closing Gaps Culture

Winning across channels requires solving complex, island-specific challenges.

Our model covers the full trade spectrum, from major chains to hard-to-reach down-the-trade accounts, supported by accessible technology that enables a gap-closing culture into every visit.

Collaborative Business Model

With 30+ years of expertise in sales, marketing, and retail, we combine industry experience, modern technology, and collaborative strategy.

We delivered strategic insights that drive real business decisions, not generic playbooks.

Vision & Mision

Vision

To become Puerto Rico and the Caribbean’s leading company in commercial transformation and intelligent execution, integrating technology, analytics, and operational excellence to redefine the way brands go to market.

 Mission

To drive the growth of brands and distributors through go-to-market strategies, disciplined point-of-sale execution, commercial intelligence, and technology solutions that transform data into measurable actions and sustainable results.

Execution Improvement Mindset

Cooler & Equipment Integrity

The Problem: More than 50% of coolers and racks in stores are occupied by unauthorized products, space your brand is paying for but not winning.

 

Our Solution: Our AI powered image recognition technology gives you real-time visibility into the actual condition of your equipment at the store level, so you can act on what’s really happening, not what’s being assumed.

Down-the-Trade Execution

The Problem: During economic hardship consumers…

– Reduce basket size

– Shop more frequently

– Shift toward mini-markets, convenience stores, and neighborhood shops

 

Our Solution: Our DTT coverage and real-time technology identify execution gaps across the full channel spectrum, so your brand is present and compliant where the consumer is.

The Closing Gaps Model ™

The Problem: Strategies exist and developing them costs money, but the battle is won at the point of sale, where most brands have the least visibility.

 

Our Solution: The Closing Gaps Model™ is the operating philosophy behind everything we do at GTMS: a structured, technology-supported approach to turning strategy into measurable shelf-level execution.

Integrated Solutions

• Real-time team management
• Image & data capture
• AI-powered visualization
• Digital Retail Intelligence at Your Fingertips
• Shopper Intelligence
• E-Commerce tracking
• AI-Powered Retail Intelligence
• Turning shelf data into strategic decisions
Artificial intelligence for the retail sector

Collaborators

We believe that sustainable growth is built on collaboration. Our model brings together manufacturers, distribution networks, and retailers, aligning stakeholders around shared business solutions and a common commitment to customer satisfaction.

EXPERIENCE + BUSINESS INTELLIGENCE +TECHNOLOGY = SUSTAINABLE GROWTH.

FAQ's

What is a cooler integrity audit and why does it matter for beverage brands?

A cooler integrity audit verifies that your brand's coolers are properly stocked, positioned, and compliant with merchandising standards at the store level.

For beverage brands, the cooler is the point of sale, if it's disorganized, understocked, or taken over by a competitor, you lose the sale before the consumer decides. Regular audits give brands ground-level visibility into what's happening in stores, not just what's being reported.

What is "down-the-trade" coverage and why does it impact brand performance?

Down-the-trade accounts: bodegas, gas stations, and independent stores outside the major chain network. These represent approximately 30% of retail sales in Puerto Rico, yet most brands have little to no visibility there.

The island's mountainous interior and dispersed municipalities make these stores genuinely hard to reach and easy to deprioritize. That's where brand standards erode silently. We audit them anyway.

How do you audit stores in rural or hard-to-reach areas of Puerto Rico?

We have curated a network of stores across the island built around Puerto Rico's geographic reality, from metro areas to mountain towns to coastal municipalities.

Auditor territories are structured around this network, with routes planned to account for travel time, road conditions, and store clustering unique to the island's topography. Rural and hard-to-reach accounts receive the same structured visit cadence as major chain locations. No account is treated as optional.

How do you ensure the accuracy and integrity of the data collected during field audits?

Every audit is captured through a combination of AI-powered photo recognition and structured data collection. Submissions are timestamped and geotagged, creating a verifiable record tied to a specific store, location, and visit window.

A quality review layer is then applied, so compliance is validated independently after the auditor completes their visit, not just taken at face value. Results are cross validated against our master store list before any report reaches the client.

What kind of insights can a field audit program deliver beyond compliance — pricing, competitor activity, shelf presence?

A field audit program delivers shelf presence data, competitor pricing at the store level, cooler share-of-space analysis, and flagged anomalies like out-of-stocks or unauthorized placements. All reporting templates are customizable.

During onboarding we run a KPI alignment session to ensure the program is built around your team's specific pain points and business priorities. Over time, this data builds a market intelligence layer that informs distribution strategy, promotional planning, and competitive response, turning field visits into a business intelligence asset.

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